- 804-500-1331
Get found online quickly with Pay-Per-Click Advertising
- Improve visibility in Google Search Results
- Partner with a Google Ads Certified Expert
- Drive more visits to your website
Our number one goal is to maximize your pay-per-click ROI by bringing in quality leads
You Deserve Paid Search Campaigns
That Deliver Leads, NOT PROMISES.
At Global Digital Marketing, we’re on a mission to trim the fat and make sure your paid search strategy gives back more than
it takes. Every campaign we launch delivers returns on investment you simply can’t find elsewhere.
And, because we optimize each campaign daily, we’re always two steps ahead of the game.
READY TO TAKE YOUR PAID SEARCH
CAMPAIGNS TO NEW HEIGHTS?
What Is PPC Advertising?
PPC or Pay Per Click is a web advertising model where, as the name suggests, advertisers pay each time a targeted customer clicks on one of their ads.
There are numerous types of PPC ads out there but arguably the most popular type is paid search ad. This type of paid ad is displayed whenever users search for a product or service online through a search engine such as Google, Bing, Yahoo, etc. The queries could be anything from mobile search (Chinese food “near me”) to a local service search (plumbers, roofers) to someone shopping for a gift (“baby shower gift”). These queries trigger PPC ads.
In PPC advertising, businesses that are running a campaign will only pay when a user actually clicks an ad and visits the website.
Why Paid Search Works
There are more opportunities today to reach your customers and prospects than ever before. At the same time, there’s more competition. Results pages and social media platforms are flooded with content. Millions of blogs, videos, and graphics are published every single minute. This information overload makes it harder than ever to get your message in front of the people who matter most.
Unless you use paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.
Why PPC Matters
- It’s Cost-Effective
One very common misconception about PPC has something to do about its cost. Many people believe that you need a lot of money to succeed in PPC advertising.
That’s not the case at all.
Sure, you’ll end up wasting a lot of money if you’re not careful about how you spend your budget but with the right strategy, you can optimize your campaigns on a monthly basis. This is why it’s best to hire a professional PPC team to help to optimize your advertising campaign in the most cost effecient way.
- Fastest Way to Get Targeted Traffic
Traffic is your lifeblood when you have a website for your business. However, you don’t want just any type of traffic but targeted traffic which can lead to sales.
SEO or search engine optimization is one of the most common ways to get targeted traffic for your business. However, everyone knows that it can take a lot of time to get the results that you need with SEO.
If you want to next best alternative to SEO, it’s PPC.
With PPC, you’re not just getting quality traffic but almost immediate results as well. And by quality traffic, we’re talking about users who are actively searching for your business. Once you have set up your account and launch the campaign, you can receive traffic and even sales on the same day.
- Easiest Method to Test If Your Product Sells
So, you have a great-looking website and products that are ready for shipping but you have no idea if they will sell. What’s the fastest way to test if your products will actually sell?
Pay Per Click, of course!
You can run a PPC campaign on a platform like Google Ads and aim for about a thousand targeted clicks. Measure your results and you’ll have a fairly good idea about the viability of your product.
Testing through a targeted PPC campaign may cost you some money but it’s more than worth the investment to know how your website and product will perform.
- Works Well With Other Advertising Channels
PPC can be an integral part of your digital advertising strategy and plays nicely with other marketing methods.
For example, content marketing is now the more preferred channel in the world of online marketing. Businesses are investing in producing original content to go with the customer buying cycle. If you have excellent content and you want to quickly drive traffic to your website, PPC should be your go-to.
PPC and SEO also work very well together. This is because the traffic and impressions are generally to the same targeted audience – consumers that use search engines to find information, products or services. How well your PPC campaign performs in terms of clicks and conversions can provide excellent insight as to which keywords to prioritize in your SEO campaign.
- You’re in Control
One of the best benefits of PPC channels such as Google Ads is the wealth of options that are available to you for reaching potential customers. Sure, the default campaign settings have their nuances but ultimately, you’re in control.
For starters, you are free to choose the keywords or placements to target and their restrictions. Also, new business owners need not worry because PPC offers great flexibility, even if you want to start small. You’re free to set a budget and how much money to bid for each target keyword. Basically, you’re free to spend whatever you want.
If you want to change anything from your campaign, you can do so in real-time. For instance, you can scale up immediately if you’re seeing positive results. If you want to take a break from your PPC campaign, you can simply pause and your ads will stop showing, and so is your ad spend.
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Global Digital Marketing is a Digital Marketing Agency focused on Igniting Growth in Multi-Location businesses. Our belief in democratizing digital marketing has enabled our clients to generate big returns at a local level.
Contact Details
- 124 Broadkill Rd #662, Milton, DE
- (804) 500-1331
- info@globaldigitalmarketing.us
